Holla is a mobile-only app (iOS and Android, no real desktop or browser version) built around a swipe-to-match interface rather than the classic “click to connect” model. Registration requires a phone number or social login, and the free tier is genuinely limited: gender filtering and unlimited matches sit behind either a coin purchase or a Holla Plus subscription, running from roughly $7 to $28 a month depending on the tier. The user base skews young and heavily male, and it leans into extras like AR effects, gifting, and real-time translation rather than a straightforward chat experience.